Sustainability 101: Ecotourism

The global travel sector is one of the fastest-growing, most profitable industries in the world. In fact, it’s so successful that it’s now 10.4% of global GDP ($12 trillion USD). There’s no denying that travel is both enlightening and fulfilling. Often, being a tourist leaves a lasting appreciation for the culture, diversity, and beauty of the place you visit. However, most of us don’t consider the environmental impact, which includes the trip itself as well as accommodations while we’re visiting.

What if there’s a more mindful way to travel? What if there’s a way to still have fun while also ensuring that your trip doesn’t leave a lasting impact on the environment? In recent years, an interesting sustainability-focused subsection of the tourism industry has developed that addresses those very questions. This week’s column is all about ecotourism.  

Photo Courtesy of World Atlas

What is Ecotourism?

The World Conservation Union defines ecotourism as, “environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact, and provide for beneficially active socio-economic involvement of local peoples.”

Simply put, ecotourism means creating a minimal environmental impact in order to leave a place just like you found it. A one-week trip seems harmless enough, but it’s amazing how the right combination of obliviousness and lack of consideration can lead to major destruction in just a short period of time.

The Nature Conservancy highlights a handful of key characteristics that comprise the ecotourism sector:  

  1. Conscientious, low-impact visitor behavior
  2. Sensitivity towards, and appreciation of, local cultures and biodiversity
  3. Support for local conservation efforts
  4. Sustainable benefits to local communities
  5. Local participation in decision-making
  6. Educational components for both the traveler and local communities

I think it’s important to take note here of the emphasis on community. When you choose a destination, it may be a vacation to you, but for the people who live in the places you’re visiting, that’s home. Ecotourism can be as simple as respecting and being sensitive towards an area’s natural environment and people. They don’t want the beauty and character of their home to be sacrificed for increased commercialization and development.

Controversy

Despite ecotourism’s good intentions, it also has a fair number of detractors. At-risk ecosystems can become even more depleted by tourists due to the resources needed to get to one from one remote location to another. Construction of roads/lodging and increased car/air transportation can lead to loss of organic matter, reduction in soil macroporosity, decrease in air and water permeability, and reduced plant vigor, as well as increased waste problems. It also has an impact on wildlife. Human visitors can cause a shift in their feeding and mating habits, as well as increasing the likelihood of human-wildlife interactions that can lead to tragedy.  

Tourism can also negatively impact the lifestyle and cultures of people living in these communities. As a destination’s popularity increases, resources tend to suffer from overuse. Towns must grow to accommodate new visitors, often resulting in an influx of hotels, restaurants, and shops. The new developments, while sometimes providing a major economic boost, often cause original residents to lose pasture and cropland and can force out local businesses. Instead of remaining in the jobs that they’ve always known, they’re forced to take low-paying service jobs in the hospitality industry. In addition, an influx of tourists can also drive up prices for the locals. Tourism can degrade not only can the identity of the natural environment, but also the daily lives of the people who make the community a spot worth visiting in the first place. 

Photo Courtesy of Agriturismo 

Benefits

If you’re choosing a travel destination, try to travel as sustainably as possible. Responsible Travel, an online ecotourism-based travelogue, promotes natural destinations and vacation spots while also giving tips on how to preserve and respect them. Responsible Travel’s mantra is, “if you’re going to make the decision to travel here, this is how you do it with as a little environmental impact as possible.” The website provides an extensive list of countries and destinations, vacation types, travel/restaurant guides, and reviews. They also have a section full of cool videos explaining the organization’s mission and history, ecotourism “How To’s,” and the origins and impact of overtourism.

Despite the downsides, it’s hard to deny the benefits of ecotourism. It allows communities to economically build without environmental harm. Instead of encouraging the construction of massive hotel and entertainment developments, they can promote locally-owned restaurants, mom-and-pop shops, and park/waterfront conservation. Tourism also provides much-needed revenue for the protection of national parks. This is a win-win for both locals and visitors, as wildlife will continue to be able to thrive and out-of-towners are able to experience the enchanting beauty of an untouched natural landscape. Beholding the pristine, unaltered natural beauty causes a sense of clarity and appreciation that true environmental consciousness and sustainability initiatives result in real change. Tourists may even decide to take sustainability home with them.  

The Bottom Line  

Everybody loves a good vacation. They’re a much-needed reprieve from a busy work schedule or hectic home life. I recently traveled to Florida before doing research for this week’s column and discovered just how easy it was to lose sight of the reason why I was really there. I became distracted by the lively restaurants, the plush hotels, and the drinks by the pool, so much so that I forgot to look outside my window. I finally realized on my last night there that the true draw of this location was the gorgeous, immaculate beach vistas, from the deep blue water to the lush expanse of sand. The natural environment was the reason for this place to genuinely be considered a destination, yet I had been distracted by the bells and whistles. Gaining an appreciation for nature can really ground you and make you realize how important it is to incorporate sustainability into your day-to-day life. The term may scare a lot of people at first, but once you start learning, you see how easy it is to understand and internalize. Just a small alteration can make a huge long-term impact. Sustainability touches everything from storytelling to breweries, to urban revitalization, to disaster risk reduction, to recycling, to fashion, to ecotourism, and everything else. It is the key to a healthier, better world.

Two upcoming WaterSense webinars

A for Assess: Setting Goals and Developing a Water Management Plan
Thu, Aug 27, 2015 1:00 PM – 3:00 PM CDT
Register at https://attendee.gotowebinar.com/register/3046252306454514433

Join us for WaterSense’s second of four technical training webinars of 2015 for C&I facilities. As discussed in the first webinar of this series, water management planning starts with a facility assessment. This webinar will build on that concept by helping participants use the information collected during a facility assessment to establish water use reduction goals and develop a water management plan. Following this webinar, you’ll be ready to prepare your water management plan by incorporating realistic goals—which is the next step in managing and reducing your water use.

C for Change: Implementing Your Water Management Plan and Other Best Management Practices
Thu, Oct 22, 2015 1:00 PM – 3:00 PM CDT
Register at https://attendee.gotowebinar.com/register/6444765782096765697

WaterSense’s third of four technical training webinars of 2015 for C&I facilities will walk through some of the most cost-effective projects and biggest water savers that can be implemented at your facility. WaterSense will provide an overview of water-efficient operating procedures, retrofits, and replacements in private use restrooms, public restrooms, commercial kitchens, mechanical spaces, and outdoor landscapes. From this webinar, participants should come away with new ideas and more details about water-saving projects to implement at their facility.

To view archived WaterSense webinars, visit http://www.epa.gov/watersense/commercial/webinars.html.

WaterSense H2Otel Challenge Webinars

The U.S. Environmental Protection Agency (EPA) officially launched the WaterSense H2Otel Challenge one month ago to help hotels assess, change, and track their water use using best management practices. Interested hotels can dive right in and take the pledge today, and any organization can help spread the word and recruit hotels.

As part of the H2Otel Challenge, WaterSense is offering a series of technical training webinars that begin this week. To learn more about the WaterSense H2Otel Challenge, review specific water best management practices, and hear from professionals who are using water more efficiently, register now:

Happy P2 Week! (Sept. 19-25, 2011)

P2 Week Poster 2011Happy Pollution Prevention (P2) Week! Celebrated during the third full week of September every year, P2 Week is a time to reflect on what you and/or your organization are currently doing to promote pollution prevention and sustainability, as well as a prime time to consider what more you could be doing. Check out the National Pollution Prevention Roundtable (NPPR) web site and the US EPA site for more information on activities taking place this week throughout the country; tips for increasing energy efficiency, reducing waste and sustainable practices; and news. (And of course, you can always browse through the online resources on the GLRPPR and P2Rx web sites for more information and best practices specific to your sector.)

In the Great Lakes region, the Indiana Department of Environmental Management (IDEM) and the Indiana Partners for Pollution Prevention (P4P2) will be hosting the 14th Annual Pollution Prevention Conference and Trade Show on Thursday, September 22.

GLRPPR’s sister Pollution Prevention Resource Exchange (P2Rx) center, the Pacific Northwest Pollution Prevention Resource Center (PPRC) is hosting a 20th anniversary banquet for its regional P2 roundtable during P2 Week.  Highlights will include a presentation by Dara O’Rourke, founder of the Good Guide, and former PPRC staff member.

And to kick off P2 Week, P2Rx has announced the launch of the National Sustainable Lodging Network, an online community of sustainable hospitality practitioners and an information clearinghouse to support the work of this community, found online at www.SustainableLodging.org. This site brings lodging operations together with federal, state, local, and tribal sustainable hospitality programs, including environmental agencies, tourism boards, and lodging associations. The goals for the site are to provide forums for sustainable hospitality practitioners to share information on practices and challenges; elevate sustainable hospitality programs and the facilities that participate in them; increase the adoption of sustainable hospitality practices nationwide; and foster innovation in sustainable lodging through the exchange of ideas.

If your organization or community is hosting a special event this week, tell us about it in the comments section of this post.

November 2008 Site of the Month: Travel Green Wisconsin

Travel Green Wisconsin is a voluntary program that reviews, certifies and recognizes tourism businesses and organizations that have made a commitment to reducing their environmental impact. Specifically, the program encourages participants to evaluate their operations, set goals and take specific actions towards environmental, social, and economic sustainability. The program is also designed to educate travelers to Wisconsin about sustainable tourism practices. It promotes smart business practices, giving the state’s tourism-related businesses and organizations a significant point of differentiation from their competitors, and supports the state’s overall tourism brand. Examples of the types of businesses that can participate include: accommodations, attractions, restaurants, shops, resorts, convention, centers, golf courses, campgrounds, marinas, tour operators/leaders, events/festivals, chambers and CVBs.

Travel Green Wisconsin actually has two separate web sites. The organization’s consumer web site provides lists of certified businesses in the above and related categories, certified events, a map of the certified business locations, FAQs, and future goals. The organization also has an industry site that details how to participate in the program and the benefits, as well as discussion forums.

Be My Green Valentine

Check out last year’s “Red Roses, Green Hearts” post for great information on how to show your love for the environment this Valentine’s Day. As of 2/13/08, all the links included in that post are still active. That post includes information on organic flowers; green gift guides; organic and fair trade chocolate, wine and coffee; safety ratings for perfume and cologne; and green restaurants.

The Chicago Edition of Ideal Bite also reports that the InterContinental Chicago is offering a green valentine hotel package for $219 a night and up, February 14-16. They also recently featured information on Ellie Thompson, a Chicago jewelry designer that uses reclaimed metals and fair-trade gems to create wearable works of art, if you’re considering jewelry for your special someone. The national Ideal Bite also offers additional information on organic flowers.

New American Dream’s Conscious Consumer Marketplace can also help you find environmentally and socially responsible Valentine’s Day gifts, such as flowers, chocolate, and jewelry. TreeHugger has also compiled a Valentine’s Day Gift Guide.

Finally, consider an electronic card instead of a paper one. For example, the National Wildlife Federation has Valentine’s Day e-cards available.