Sustainability 101: Ecotourism

The global travel sector is one of the fastest-growing, most profitable industries in the world. In fact, it’s so successful that it’s now 10.4% of global GDP ($12 trillion USD). There’s no denying that travel is both enlightening and fulfilling. Often, being a tourist leaves a lasting appreciation for the culture, diversity, and beauty of the place you visit. However, most of us don’t consider the environmental impact, which includes the trip itself as well as accommodations while we’re visiting.

What if there’s a more mindful way to travel? What if there’s a way to still have fun while also ensuring that your trip doesn’t leave a lasting impact on the environment? In recent years, an interesting sustainability-focused subsection of the tourism industry has developed that addresses those very questions. This week’s column is all about ecotourism.  

Photo Courtesy of World Atlas

What is Ecotourism?

The World Conservation Union defines ecotourism as, “environmentally responsible travel to natural areas, in order to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote conservation, have a low visitor impact, and provide for beneficially active socio-economic involvement of local peoples.”

Simply put, ecotourism means creating a minimal environmental impact in order to leave a place just like you found it. A one-week trip seems harmless enough, but it’s amazing how the right combination of obliviousness and lack of consideration can lead to major destruction in just a short period of time.

The Nature Conservancy highlights a handful of key characteristics that comprise the ecotourism sector:  

  1. Conscientious, low-impact visitor behavior
  2. Sensitivity towards, and appreciation of, local cultures and biodiversity
  3. Support for local conservation efforts
  4. Sustainable benefits to local communities
  5. Local participation in decision-making
  6. Educational components for both the traveler and local communities

I think it’s important to take note here of the emphasis on community. When you choose a destination, it may be a vacation to you, but for the people who live in the places you’re visiting, that’s home. Ecotourism can be as simple as respecting and being sensitive towards an area’s natural environment and people. They don’t want the beauty and character of their home to be sacrificed for increased commercialization and development.

Controversy

Despite ecotourism’s good intentions, it also has a fair number of detractors. At-risk ecosystems can become even more depleted by tourists due to the resources needed to get to one from one remote location to another. Construction of roads/lodging and increased car/air transportation can lead to loss of organic matter, reduction in soil macroporosity, decrease in air and water permeability, and reduced plant vigor, as well as increased waste problems. It also has an impact on wildlife. Human visitors can cause a shift in their feeding and mating habits, as well as increasing the likelihood of human-wildlife interactions that can lead to tragedy.  

Tourism can also negatively impact the lifestyle and cultures of people living in these communities. As a destination’s popularity increases, resources tend to suffer from overuse. Towns must grow to accommodate new visitors, often resulting in an influx of hotels, restaurants, and shops. The new developments, while sometimes providing a major economic boost, often cause original residents to lose pasture and cropland and can force out local businesses. Instead of remaining in the jobs that they’ve always known, they’re forced to take low-paying service jobs in the hospitality industry. In addition, an influx of tourists can also drive up prices for the locals. Tourism can degrade not only can the identity of the natural environment, but also the daily lives of the people who make the community a spot worth visiting in the first place. 

Photo Courtesy of Agriturismo 

Benefits

If you’re choosing a travel destination, try to travel as sustainably as possible. Responsible Travel, an online ecotourism-based travelogue, promotes natural destinations and vacation spots while also giving tips on how to preserve and respect them. Responsible Travel’s mantra is, “if you’re going to make the decision to travel here, this is how you do it with as a little environmental impact as possible.” The website provides an extensive list of countries and destinations, vacation types, travel/restaurant guides, and reviews. They also have a section full of cool videos explaining the organization’s mission and history, ecotourism “How To’s,” and the origins and impact of overtourism.

Despite the downsides, it’s hard to deny the benefits of ecotourism. It allows communities to economically build without environmental harm. Instead of encouraging the construction of massive hotel and entertainment developments, they can promote locally-owned restaurants, mom-and-pop shops, and park/waterfront conservation. Tourism also provides much-needed revenue for the protection of national parks. This is a win-win for both locals and visitors, as wildlife will continue to be able to thrive and out-of-towners are able to experience the enchanting beauty of an untouched natural landscape. Beholding the pristine, unaltered natural beauty causes a sense of clarity and appreciation that true environmental consciousness and sustainability initiatives result in real change. Tourists may even decide to take sustainability home with them.  

The Bottom Line  

Everybody loves a good vacation. They’re a much-needed reprieve from a busy work schedule or hectic home life. I recently traveled to Florida before doing research for this week’s column and discovered just how easy it was to lose sight of the reason why I was really there. I became distracted by the lively restaurants, the plush hotels, and the drinks by the pool, so much so that I forgot to look outside my window. I finally realized on my last night there that the true draw of this location was the gorgeous, immaculate beach vistas, from the deep blue water to the lush expanse of sand. The natural environment was the reason for this place to genuinely be considered a destination, yet I had been distracted by the bells and whistles. Gaining an appreciation for nature can really ground you and make you realize how important it is to incorporate sustainability into your day-to-day life. The term may scare a lot of people at first, but once you start learning, you see how easy it is to understand and internalize. Just a small alteration can make a huge long-term impact. Sustainability touches everything from storytelling to breweries, to urban revitalization, to disaster risk reduction, to recycling, to fashion, to ecotourism, and everything else. It is the key to a healthier, better world.

Sustainability 101: Fashion

It’s payday. You get off work, head over to your favorite store at the mall or your favorite online retailer, and use your latest check to overindulge in some retail therapy. You spend hours poring over shelves and racks (or web pages), considering styles and looking for the perfect bargain in your size. It’s extremely easy to get caught up in the excitement of the hunt for that perfect outfit. When you find it, the rush you get (especially when it’s a financial steal) is part of the appeal. You’re thinking about when and where you’re going to wear it, rather than the environmental implications of its production, purchase, and disposal.

It’s easy to see that the how of clothing production is less well understood and publicized than the marketing of the clothes themselves. Fashion retailers want you to find that consumer high and spend your money, not think about how the clothes are made or what happens to them when they go out of style.

Some people would classify that as a blissful ignorance, but I think it has more to do with a general lack of mainstream media promotion of sustainable fashion as a real, attainable thing. How are people supposed to know about something they’ve never heard of? On the surface, sustainability and fashion are two completely unrelated things, so it’s not surprising that people don’t see how production and consumption influence one another. But the relationship between these two are very much intertwined. It’s important for the public to start taking note.  

Photo Courtesy of GreenEarth Cleaning 

Fast Fashion  

The issue with the fashion industry as a whole, specifically regarding environmental sustainability, is its determination to keep up with quickly changing trends. The average shopper buys much more clothing than did a few decades ago, but keep items half as long. They want trendy, stylish clothing in an accessible location at a reasonable price and they want it NOW. Fast fashion refers to the production of clothing at high speed and low cost to meet increasingly impatient consumer demand. Fast fashion companies are most concerned with lowering costs and getting the product from design to shop floor as quickly as possible. While fast fashion is economically attractive to retailers, the fast-paced production expectations have an enormous environmental impact.

According to the United Nations Economic Commission of Europe, the fashion industry is responsible for producing 20% of global wastewater and 10% of global carbon emissions. That’s more than the emissions of international flights and maritime shipping combined. Creating vibrant and colorful textiles is a critical part of the industry, yet the toxic chemicals associated with textile dyeing are the second largest polluter of clean water globally. Fast fashion has also led to oceans getting bombarded with over a half million tons of plastic microfibers per year due to the washing of plastic-based textiles (polyester, nylon, or acrylic). Textile waste may be an unintended consequence of fast fashion, but that doesn’t mean the industry shouldn’t be held accountable. The problem has now reached a global level. Wardrobes in developed nations are oversaturated. Retailers want to sell as many products as possible and to do that they must stay ahead of the curve, convincing shoppers that their brand is a “must-have” and the items already in their closet are no longer fashionable.  

Sustainability and Fashion  

While eco-friendly fashion is a trend on the rise, no environmental organization had decided on a concrete definition for what sustainable fashion truly means and stands for. The Ellen Macarthur Foundation recently published a report titled, A New Textiles Economy: Redesigning Fashion’s Future, which establishes sustainability goals for the fashion industry. This report includes four recommendations: 

Phase out substances of concern and microfibre release

A. Align industry efforts and coordinate innovation to create safe material cycles. 

B. Drastically reduce plastic microfibre release   

Transform the way clothes are designed, sold, and used to break free from their increasingly disposable nature

A. Scale-up short-term clothing rental  

B. Make durability more attractive

C. Increase clothing utilization further through brand commitments and policy 

Radically improve recycling by transforming clothing design, collection, and reprocessing 

A. Align clothing design and recycling processes

B. Pursue technological innovation to improve the economics and quality of recycling.

C. Stimulate demand for recycled materials. 

D. Implement clothing collection at scale. 

Make effective use of resources and move to renewable inputs

The report was written in consultation with many major fashion design companies. Its underlying message is that fashion that should be produced and sold in the most eco-friendly way possible during all stages of production, including design, raw material production, manufacturing, transport, storage, marketing, and final sale. Sustainable fashion can be achieved by ensuring efficient and careful use of natural resources, selecting renewable energy sources (wind, solar, etc.) at every stage, and maximizing repair, remake reuse, and recycling of the product and its components. It even uses sustainability storytelling by highlighting how environmentally conscious fashion can significantly lower costs to businesses and create positive long-term customer relationships.

Ideally, the rules of A New Textiles Economy would be incorporated into every fashion and lifestyle brand’s business model and production processes. Some companies have done so, but there is more work to be done. These standards help raise awareness of sustainability practices, as well as show manufacturers that considering the environment doesn’t have to be expensive or overly complicated.

 Photo Courtesy of Fashionista 

Sustainable Brands

So with A New Textile Economy’s standards in mind, here are some examples of companies that are incorporating sustainability into their brands.

  • Organic by John Patrick created the world’s first organic oxford cotton shirt and uses other eco-friendly materials such as vegetable-tanned leather, organic wool, and recycled cotton.
  • People Tree, partners with Fair Trade artisans and farmers to produce a wide collection of ethical and eco-wear for over 20 years.
  • Patagonia’s mission statement incorporates sustainability by making quality products that can be repaired, supporting grassroots activists by paying an Earth Tax, and supporting regenerative practices in ranching and agriculture.
  • Adidas partners with Parley Plastics to incorporate plastics recovered from the ocean in their shoes, clothing, and plastic hangers. On some of their product lines, they’ve also debuted ZeroDye, which features undyed polyester. Finally, they’re partnering with Fashion for Good to green the apparel supply chain. Read more about Adidas’ sustainability initiatives here.
  • Nike incorporates recycled polyester into 75% of their shoes and apparel. The dye process used for soles in the Nike Air line allows 99% of recoverable dye water to be recycled.  All Air sole innovations designed since 2008 are composed of at least 50% recycled manufacturing waste. Nike also transforms used product into Nike Grind, which is created from recycled athletic footwear and surplus manufacturing scraps to make performance products, ranging from new footwear and apparel to sports surfaces. Read more about Nike’s sustainability efforts here.
  • H&M’s new Paris flagship store includes an entire floor dedicated to clothing repair. It includes a fleet of sewing machines, bottles of natural detergents, and eco-friendly stain removing sprays, along with bins of patches and embroideries. The idea is to invite customers to bring in clothing, both H&M and other brands, to be repaired and made new again. Customers can restyle their old clothing to update and upcycle their looks. The floor also includes a recycling station where customers can recycled their old clothes (not just H&M) in exchange for a store discount.            

Photo Courtesy of Patagonia 

For more info on sustainable brands visit http://www.thegoodtrade.com/features/fair-trade-clothing and https://www.marieclaire.com/fashion/a22237305/sustainable-closet-guide/.

The Bottom Line  

Turning the fashion industry into something noticeably more sustainable won’t happen overnight. Some brands will continue to pursue short-term economic gains over longer-term environmental costs. That’s why it’s so important for consumers to understand the impact of their choices on the industry. Fast fashion is preventable. If we take a second to slow down and pay attention to how much our desire for the latest styles at the lowest prices encourages companies to cut environmental corners, real progress can happen. The more we become informed about these issues and use that information to change our daily routines, the more the fashion industry will be pressured to think more sustainably. Next time it’s payday and you go on your shopping binge, shop with a conscience. Or don’t shop at all.

 

 

 

 

 

Sustainability 101: Breweries

Your next beer is about to go down guilt-free. Breweries around the world are making concentrated efforts to incorporate innovative, cutting-edge sustainability practices into their facilities. Yes, you heard correctly, those emporiums of creatively-titled beers and delicious pretzels are now some of the most environmentally-conscious businesses in the country.

I’ll now take you on a Food Network-style cross-country tour of four sustainable breweries in the United States, making note of their environmental contributions along the way.  

Stop One: Sierra Nevada Brewing Company

Our first stop along the tour is Sierra Nevada Brewing Co. in Chico, Calif. The brewery earned the US Zero Waste Business Council’s first-ever platinum certification. Why? It developed a waste diversion program (or, in layman’s terms, making sure our already- massive landfills don’t get any bigger) that results in over 99.8% of its waste going somewhere other than a landfill. The company sends spent brewing ingredients to local cattle and dairy farms to feed livestock. In addition, they compost organic waste from their brewery and restaurant. They also recover CO2 produced during fermentation and recycle it back into the brewery instead of transporting purchased CO2 from miles away. As a result, their Chico brewery captures and reuses so much CO2 that they only need to source around a dozen tanks a year instead of 3-4 truckloads each week. Their results were impressive. In 2013, the company saved  $5,398,470 in avoided disposal costs and $903,308 in added revenue, as well as diverting 51,414 tons of solid waste from landfill and incineration and avoiding emission of 11,812 tons of CO2e in greenhouse gases. Its headquarters is also home to one of the country’s largest privately-owned solar arrays. Their energy efficiency efforts include using heat recovery units on boilers, microturbines, and brew kettles, as well as devices on large motors and pumps which automatically adjust to demand. They’ve also installed light sensors that adjust to the amount of natural light coming through large windows and skylights throughout the brewery. Motion sensors and timers also ensure lights are off when not in use.

Stop Two: Yards Brewing Company

It’s time to swap coasts, and swing by Yards Brewing Co. in Philadelphia. There’s a laundry list of ways in which Yards stays sustainable. Water re-use? Check. Yards collects and reuses 2 million gallons of water each year. Community engagement? You got it. Yards sends its spent grain to farmers for them to feed their livestock. Impressive titles with fancy names? Yards’ package is certified by the Sustainable Forestry Initiatives and it’s the first brewery in Pennsylvania to be powered 100% by wind. I mean, the bar tops in their tap room are made from REPURPOSED BOWLING ALLEY LANES

Stop Three: Schlafly- The Saint Louis Brewery

We’ll now head into the Midwest, where Schlafly- The Saint Louis Brewery is busy crafting with a conscience. Schlafly uses sustainability storytelling to present the merits of L.O.V.E.:

  • Leave it better than we find it;
  • Original in thought, disciplined in action;
  • Value long-term viability over short-term trends; and
  • Encourage education to increase exploration.

L.O.V.E guides the creation of Schlafly’s major sustainability initiatives, which start with the brewery’s implementation of ultra-high efficiency HVAC and ventilation systems. When it comes to solar energy, Schlafly’s 105 photovoltaic rooftop solar panels produce 32,000+ kilowatt hours per year. In addition, the company also focuses on urban revitalization by repurposing two previously abandoned buildings in an attempt to spur economic development in a blighted local community. Schlafly Bottleworks grows thousands of pounds of produce for its restaurants at their 1/7 of an acre garden. They purchase locally sourced packaging, which includes bottles manufactured in Missouri and boxes made in the city of St. Louis. Finally, they limit their beer distribution channels to reduce their overall carbon footprint.

Stop Four: Brewery Vivant

Finally, we’ll move north to Grand Rapids, Mich., which is home to Brewery Vivant, the world’s first LEED-certified microbrewery. Owner Kris Spaulding broke down how sustainability is seamlessly woven into the fabric of their company during her webinar for Michigan DEQ. “To us, being a sustainable company means that we consider the impact of our decisions on the natural environment, the people that may be affected, and the financial health of our business. We hold ourselves accountable with yearly sustainability reports tracking our progress as we go. These reports make sure we’re working towards our goals and balancing all of these areas to operate our business with a long-term approach.” In 2014, they became the fourth certified B Corporation (B Corp) in West Michigan. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Learn more about Brewery Vivant’s sustainability efforts at https://www.breweryvivant.com/sustainability/.  

The Bottom Line

You can’t talk about sustainable breweries without touching on the triple-bottom-line (TBL) business framework, which involves successful implementation of social, environmental, and financial values. The TBL is important because it encourages these hip, influential breweries to make being at top of their eco-friendly games a business priority. The Brewer’s Association for small and independent craft brewers helps them apply the TBL framework by providing sustainability benchmarking tools and manuals, which guide breweries on how to better protect the environment, increase productivity, and become an integral part of the communities in which they operate.

Cheers to that.  

Triple Regional Pollution Prevention Roundtable conference presentations now available

Did you miss the Triple Regional Pollution Prevention Roundtable in Minneapolis last week? If so, you’ll want to check out the presentation slides and other resources, which are now available on the Great Lakes Regional Pollution Prevention Roundtable web site.

The conference featured Pollution Prevention 101 training, workshops on client engagement and materials substitution, and a hands-on technical tools session.

Measuring the economic and environmental impact of the manufacturing sector in the Great Lakes

The manufacturing sector is an important economic engine within the Great Lakes states of Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin. While complying with applicable laws and regulations, these facilities also have an environmental impact on the region. In a new study, the Great Lakes Regional Pollution Prevention Roundtable (GLRPPR) used publicly available environmental data to establish a regional baseline for industrial chemical use and emissions; pollution prevention (P2) techniques; greenhouse gas (GHG) emissions; and economic impact data for selected industry sectors in U.S. EPA Region 5.

The report, The Economic and Environmental Impact of Great Lakes Manufacturing: Snapshot of Emissions, Pollution Prevention Practices, and Economic Impact Using Public Data, includes analyses of data from U.S. EPA’s Toxics Release Inventory (TRI), the Greenhouse Gas Emissions database on Envirofacts, and the Census Bureau’s County Business Patterns database on American FactFinder.

 

New LibGuides available: Focus on resilient cities, environmental law

GLRPPR staff have recently converted the Printing — Flexography and Printing — Lithography topic hubs to LibGuides. GLRPPR staff have been working for several years to migrate the topic hub content into LibGuides to integrate social features and multimedia, as well as improve the ability to update links and other information. We will have the Sustainable Schools and P2 in Art Education topic hubs converted by the end of August, which will complete the process.

Jessica Tieman, a graduate student at the University of Illinois’ Graduate School of Library and Information Science, has developed a guide to Illinois environmental law, with a focus on pollution prevention and sustainability. The guide was originally a class project for LIS 525 — Government Information. She graciously allowed us to republish it in the University of Illinois’ LibGuides community so that it can be continuously updated. The serves as a reference aid for Illinois statutory law relating to environmental and pollution regulations, sustainability initiatives, and energy efficiency standards. Commercial groups are encouraged to use the guide to meet state requirements. Although the guide focuses on Illinois environmental law, it also includes more general compliance assistance and federal law resources.

The librarians at the Prairie Research Institute Library have developed a new guide to assist communities with becoming more resilient in the face of a changing climate and other threats. The guide includes information on:

  • strategies for identifying and responding to many barriers to resilient communities, including climate change, natural disasters, landscape and ecosystem, and infrastructure;
  • funding sources;
  • agencies and organizations that can assist;
  • current research at the University of Illinois; and
  • case studies.

For a more general discussion of LibGuides, see my 2013 P2 Week post on the topic. For a complete list of LibGuides that I’ve developed, see http://uiuc.libguides.com/profile/laura-l-barnes.

 

 

Reminder: Five GLRPPR Topic Hubs Repackaged as LibGuides

Several years ago, GLRPPR staff converted several topic hubs into LibGuides. To date, the following Topic Hubs have been converted:

LibGuides is a web 2.0 platform that libraries use to create topical guides to help their users find information. It combines the best features of social networks, wikis, and blogs into one package. Librarians can incorporate RSS feeds, video, web links, bibliographic citations, search boxes, and other finding aids. LibGuides also allows librarians to create polls and allows users to comment on specific resources and tools within each guide.

Users can also sign up to receive e-mail alerts when new content is published, either for particular topics/keywords or for a specific librarian (in this case, GLRPPR). In addition, the converted topic hubs live in the University of Illinois at Urbana-Champaign’s LibGuides space, which means that they’re more visible to the UIUC community, particularly students.

For a list of GLRPPR guides, visit the GLRPPR profile page on the UIUC Library’s LibGuides web site. You can also see the list of guides I’ve created on my profile page. Please take a look at the converted topic hubs and give us your feedback about the new format.

The Topic Hubs originally developed by GLRPPR have been fully archived and are no longer being updated in the original format. We hope to repackage the remaining topic hubs into LibGuides sometime during the next project period.

GLRPPR behavior change webinar archive and slides

In case you missed yesterday’s GLRPPR webinar “Beyond Energy Efficiency: Behavior Change Tactics for the Pollution Prevention Community”, the archive is available at https://www4.gotomeeting.com/register/833280647 and the presentation slides are available at http://www.glrppr.org/docs/Behavior-change-webinar-slides.pdf.

If you did attend yesterday’s webinar (or if you watch the archive in the next week or so), please take a moment to fill out the evaluation at https://illinois.edu/sb/sec/4695636.

This webinar is part of the Behavior Change and Social Media webinar series sponsored by the Pollution Prevention Resource Exchange. Register for other webinars in the series at http://www.p2rx.org/new_home/webinars.cfm.