Day: July 17, 2018

Posted on

Spray Paint Efficiency Training to be offered in Indianapolis on August 23

This training will help painters and managers in any kind of paint shop save money and protect worker health.

This hands-on training will help participants reduce paint material costs, save money, improve air quality, and meet environmental standards. Participants also receive a five year 6H Certification as well as an understanding of NESHAP and 6H surface coating regulations.

A virtual paint booth will be utilized to improve technique.

The training is for painters and paint shop managers of all kinds and sizes—from collision repair and auto shops to industrial paint shops and fleet management facilities. The training is in English, but Spanish language services are available.

Upon completing the training, painters improve their spray efficiency by an average of 20 percent. For most shops, this improvement makes a significant difference. In 2014 PPRC’s spray efficiency program saved businesses over one million dollars in material and other costs as well as preventing over 18,000 pounds of air emissions. An average shop of 10 painters can expect VOC reductions of about 2600 pounds and annual savings of 5,000 to 50,000 dollars.

The head trainer, Ken Grimm, has provided train-the-trainer courses to more than two dozen Community and Technical Colleges in the Pacific Northwest, as well as training to more than 150 collision repair shops and industrial facilities.

Two sessions are offered: an afternoon session from noon to 4:00 p.m. EDT (registration and lunch at 11:30 a.m.); and an evening session from 4:30 to 8:30 p.m. EDT (registration at 4:00 p.m and dinner at 6:00 p.m.)

Both sessions will be held at:

Speak Easy Downtown
47 South Meridian Street
Indianapolis, IN

Website: https://speakeasyindy.com/

Registration fee is $130 per person for each session. Registration deadline is August 20, 2018.

This training event is being offered through funding from the U.S. Environmental Protection Agency (U.S. EPA) through the collaboration of P2Rx centers facilitated by the Environmental Sustainability Resource Center (ESRC) and the Great Lakes Region Pollution Prevention Roundtable (GLRPPR), presented by the Pacific Northwest Pollution Prevention Resource Center (PPRC), and hosted by the Indiana Department of Environmental Management (IDEM).

Posted on

Sustainability 101: Storytelling

As a relative newbie to the concept of sustainability, I knew that were would be a whole set of beliefs and expectations I had never encountered before. However, I didn’t anticipate just how many layers and facets there are. My findings this week establish how sustainability exists not only as a measured attempt to avoid the unnecessary consumption of natural resources, but also a verifiable business method.

In The Michigan Department of Environmental Quality’s webinar Rebuilding Customer Trust with Stronger Sustainability Communication, Mike Hower of Edelman’s Business + Social Purpose Practice describes how organizations can use sustainability as a communications strategy to improve their overall brand reputation. The discussion hinges on “sustainability storytelling,” or the way in which positive sustainability practices can be packaged and promoted to engage customers and local communities on sustainability and improve the company’s bottom line.

Sustainability storytelling covers a lot of ground, from energy to waste management to climate change to water supply to pollution. In his presentation, Hower breaks it down into specific takeaways. These principles are distinct threads that can be looped together to create a marketable, mainstream image of sustainability. This “story” allows an organization to not only meaningfully contribute to a healthier environment, but also significantly boost its public image. However, successfully telling this story in an engaging, thoughtful, and convincing manner can be a difficult task.   

In his presentation, Hower discusses the importance of avoiding puffery. It’s easy to create a dramatic, Shakespearean campaign that appeals to the general public’s fear of a big-budget disaster movie finally becoming reality. However, images of tsunamis and volcanic eruptions will only cause momentary distress, not inspire legitimate action. Encouraging the implementation of sustainability involves effective, open communication that aims to inform, not to depress. Marketing can’t feel like a cash-grab. It can’t be portrayed as an intangible, abstract concept that capitalizes on sustainability ’s trendiness, because you’ll lose your audience’s trust. Instead, you need to be as accessible and transparent as possible. You’ll have failures and times when it feels like more trouble than it’s worth, but the results in the long-run will enrich your company and your customers.

The Bottom Line

My biggest takeaway from this webinar is the surprising connection between sustainability and social awareness. Both for-profit businesses and not-for-profit organizations, as well as individuals who promote the importance of sustainability, help create workplaces that educate, bring awareness, and inspire action. As it happens, the financial incentives and boost to your company’s image aren’t so bad either.