GoodGuide Can Make You A Good Guy

[Post author: Rick Yoder, P2RIC]

So, there I was at the back of the room during the Tuesday morning 2009 Environmental Summit plenary presentation by Marueen Gorsen – a smart & witty presenter who made the start of a rainy day very tolerable.  She was opening up about the conundrum we all face – how to justify buying more stuff when consumerism (spending = 70% of the US economy) is at the heart of our environmental problems.  Specifically, she offered her rationalization for buying an i-phone.  She said it was because she wanted to use a nifty (& free) application called Good GuideScott Butner later mentioned that one of the developers of the application has history with the P2 community and specifically with our P2Rx sister center, PPRC.

I didn’t think more of this until I heard a Living On Earth podcast this morning, in which author Daniel Goleman expounded more on the virtues of the Good Guide than on shilling his new book, Ecological Intelligence, even going so far as to take a shopping field trip using the app to buy shampoo.  Glad I looked it up – because I’m not a terribly good listener, I’d been hearing its name all along as “Good Guy.”

BTW, I added GoodGuide as a P2TagTeam bookmark on delicious, too.