Travel Green Wisconsin is a voluntary program that reviews, certifies and recognizes tourism businesses and organizations that have made a commitment to reducing their environmental impact. Specifically, the program encourages participants to evaluate their operations, set goals and take specific actions towards environmental, social, and economic sustainability. The program is also designed to educate travelers to Wisconsin about sustainable tourism practices. It promotes smart business practices, giving the state’s tourism-related businesses and organizations a significant point of differentiation from their competitors, and supports the state’s overall tourism brand. Examples of the types of businesses that can participate include: accommodations, attractions, restaurants, shops, resorts, convention, centers, golf courses, campgrounds, marinas, tour operators/leaders, events/festivals, chambers and CVBs.
Travel Green Wisconsin actually has two separate web sites. The organization’s consumer web site provides lists of certified businesses in the above and related categories, certified events, a map of the certified business locations, FAQs, and future goals. The organization also has an industry site that details how to participate in the program and the benefits, as well as discussion forums.